Ariaria Online May 7, 2020 1 Comment
The Best Platform To Market And Promote Your Business Free Online In Nigeria
Do you want to sell your products online?
Do you want to have an online presence or own an online store? In that case this guide is for you.
We want to support you at the beginning of your adventure with e-commerce. When we finish, you will know the basics and you can launch into the adventure of selling online.
For several years now, revenues from e-commerce have moved in one direction … up!
And this increase is logical: each new generation grows up knowing the internet and considers online shopping completely normal.
It does not matter if you already have a physical store or if you are starting from scratch. With this guide, we want to help you plan your online store, put that plan into action, and see how your business succeeds.
- Do you own a marketplace or own an e-commerce website
There are two major options for selling online. Some retailers create their own e-commerce websites, while others use online marketplaces. But which one is best for you? Choosing the best option for your business may seem equally powerful as it is overwhelming especially for those entrepreneurs who have no previous experience with selling online. In the following lines that make up this post, we will analyze one of the most common dilemmas that sellers face when they want to take their products online, that is, whether it is worth selling their products through an e-commerce or a marketplace or classified Ads website
Which is best for me, marketplace or own an e-commerce website?
While there is no single answer to this question, I will do my best to help you make a choice. We look at what each option looks like and how they work.
I am sure at the end of this post you will know what works best for you!
What are marketplaces?
In the simplest terms, a marketplace is a website (classified Ads website) where the products offered come from multiple vendors. The variety of assortment a marketplace offers is exactly what attracts customers, just like a shopping mall does in real life. Setting up your store in most marketplaces is very simple: some even allow you to register with your Facebook account.
What about the sales process in a market?
There are three parties involved: the seller, the customer and the market manager.
Take for example the popular www.ariariaonline.com, Nigeria’s fastest growing online marketplace. The company is responsible for maintaining the website, advertising all products on the marketplace, investing time and money in attracting leads.
The benefits of selling in this marketplace are especially important for sellers who are taking their first steps in online sales and for those who love the convenience of not having to worry about website performance, maintenance and the on-site shopping experience. They’re also the first choice for those whose sales aren’t big enough to make building your own online store an attractive prospect.
In the long term, without a doubt, the idea is to have your own e-commerce website to create a recognizable brand and a loyal clientele.
What is an e-commerce website?
E-commerce or online store is a website where a single seller sells his products / services to multiple clients. Since the website belongs to the seller, there are only two parties involved in the sales process: the seller and the buyer. Unlike marketplaces, which make sure that their sites are always strong and up and running, e-commerce websites must be set up and maintained by the seller.
- What’s your best choice market?
If you are not quite sure which product to sell, you have many different ways to find interesting niche markets.
The easiest way is always to start by focusing on a topic you already know: Do you like gadgets? Are you passionate about fashion? Or maybe you sell cars? In all these cases, along with the main markets there are also small and very specific niches waiting for someone to enter them. If we choose gadgets as an example, we could consider selling laptops or similar products. The key is to make sure there are enough people interested in what you want to sell, while the number of sellers is relatively small.
To find the best niche you can use, for example, Google Keyword Planner, KWFinder, Google Trends or, best of all, Ahrefs. With them you can find out how many times a month people search Google for a specific keyword or product. And do not forget that, in addition, all these tools allow you to generate new keywords related to yours and that may not have occurred to you.
And of course you can also create the demand yourself. If you want to sell a product, but have few searches on Google, another possibility is to advertise it on other platforms such as Facebook or Instagram. Although if you want to choose this path, you will need to make sure the product can work well on social media and that it can generate the desire to be bought on impulse.
- Will you operate dropshipping?
The idea of dropshipping is simple: you sell a product in your online store and a third party is in charge of managing the order, shipping and returns. Some examples are AliExpress and FBA (Fulfillment by Amazon). Shopify is an excellent platform if you want to use dropshipping, its Oberlo app has thousands of products and integrates with AliExpress. Another good dropshipping platform is WooCommerce and the Alidropship plugin.
- Do you have a unique selling point?
Once you have thought of a possible product to sell, it is very important to know what is your differentiating factor (your unique selling point). In other words, why should your customers buy from you? We give you some examples:
You are the only seller of a specific product (for example, a T-shirt with a totally different design).
You are always at the forefront of Google searches and therefore attract a huge number of visitors.
You run ads very well (like Google Ads or Facebook ads) and that allows you to reach a specific audience effectively.
Why is Ariariaonline the best online marketplace in Nigeria especially the South East region?
Ariaria Online is an online marketplace to advertise businesses, buy and sell anything
Nigeria’s fastest growing online marketplace extending across States like Imo, Abia, Anambra, Enugu, Delta, Ebonyi, Delta, Rivers States and beyond.
Ariariaonline marketing agency has what it takes to push your business, products and services to millions of customers who needs them